This was the Tweet about the author of World Wide Rave and the New Rules of Marketing and PR from the @IsCool Twitter Account.
I thought that it was cool because David Meerman Scott is one writer that has had a massive influence on me and my work over the past two years. I read his book "The New Rules of Marketing and PR" and had my worldview transformed. I highly recommend it.
In this lastest post on job hunting I particularly liked his take on the new rules:
You want to find a new job? You have to stop thinking like an advertiser of a product and start thinking like a publisher of information.
Create information that people want. Create an online presence that people are eager to consume. Establish a virtual front door that people will happily link to. And one that employers will find.
The new rules of finding a job require you to share your knowledge and expertise with a world that is looking for what you have to offer.
It is this last sentance that really resonated with me. The need to share your knowledge and expertise. This flys straight in the face of traditional publishing, consulting, and "knowledge is power" working conditions.
Believe me, I've worked at companies where, while I wanted to share my knowlege about my job, my products and the industry I worked in, there were 1000's of co-workers that did everything they could to hord their knowledge in the belief that their value lay in what they could hold in their brains.
In fact, at one company I created a subscription only email distribution "Source" newsletter about the latest trends and technology impacting the company, the industry and the economy. In one year I had about 600 people opt-in to receive this newsletter. People from C level executives to regular product managers and sales people. I did not get paid to do it. I loved it. And there was value.
Knowledge is power, only if it is shared with others and given away in an authentic and caring way. Once you gain trust and credibility, people will (or will not) begin to approach you for advice and potentially, to be hired.